#APBMusic: JUHOVAH
Now Available In-Store and Online
Born from the surfer culture of 1950s Southern California, the skateboard has undergone numerous transformations over time. Today, brands leverage the rich history and heritage of skateboarding to shape the future of skate gear, emphasizing performance and authenticity.
Leading this charge are renowned names like Anti Hero, Baker, Girl, Primitive, Real, Spitfire, and Strangelove, endorsed by the professionals and celebrated by skaters worldwide.
Established in 1995 by Julien Stranger and John Cardiel, Anti Hero emerged as a response to the corporate influence infiltrating the skateboarding industry. With its bold attitude and provocative graphics, Anti Hero quickly became a beacon for skateboarders seeking authenticity in a commercialized world.
Baker Skateboards:
Founded by pro-skateboarder Andrew Reynolds, Baker embodies simplicity and purity in skate culture. Renowned for its durability and unique graphics, Baker decks are favored by riders who value quality and style on the streets.
After being launched in 1993, Girl Skateboards faced hostility from the industry's top leaders. Despite the initial skepticism, Girl Skateboards thrived, offering riders a fresh perspective and a platform to express themselves.
Primitive Skateboards:
With a commitment to quality and creativity, Primitive Skateboards has become a staple in the skateboarding scene, offering skaters top-tier decks and accessories.
Real Skateboards & Spitfire Wheels:
Real Skateboards and Spitfire Wheels have both revolutionized the industry with their innovative designs and high-performance materials. From polyurethane wheels to hand-poured decks, these brands continue to push the boundaries of what's possible on a skateboard.
Born in 2018 under artist Sean Cliver, Strangelove Skateboards blends artistry with skateboarding, providing riders with decks that are as visually striking as they are functional. Collaborating with renowned artists, Strangelove Skateboards offers a unique platform for creative expression.
Explore boards, trucks, wheels, and more #APBSkate hardware online here and in-store at APB Charleston, Columbia, Greenville, Tallahassee, and Jacksonville during regular business hours.
