Introducing Nike SB
Born and raised on the east side of Charlotte, Eastside Brotha’s roots run deep. His family has watched the city evolve, from the closing of iconic spots like Price’s Chicken Coop to the shifting music scene.
Now, he’s making sure he’s part of that change, pushing the culture forward through his music.
Inspired by APBMusic alumni, Ahmir, his journey started with a single phone call. One freestyle turned into an at-home studio session, and from there, he learned the ropes of being an independent artist. Since then, he’s been on a mission to not just to make music, but to build something that lasts.
When it comes to style, Eastside Brotha keeps it cozy: sweatsuits, white tees. For him it’s not about the fit; it’s about staying authentic, memorable, and true to yourself.
Success? To him, it’s about learning and evolving just as much as it is about milestones. He’s not chasing accolades, he’s leaving a mark. With his latest album Supersonic out now and a tour kicking off at the end of March, Eastside Brotha is just getting started.
Catch the rest of the conversation with #APBMusic and his performances of Air Max 95, Anybody, and Supersonic on our YouTube channel. Stay connected with Eastside Brotha on Instagram and stream his music everywhere.
